Marketing is considered one of the main elements in the success of companies in the competitive markets of our time, as it has become the most important factor essential to the success of companies.
It helps deliver products and services to potential customers and meet their needs in a way that allows companies to achieve their strategic goals.
By following the correct and effective marketing principles, so that marketing enables companies to identify customer needs, design appropriate products and services, determine appropriate prices, promote the brand and distribute products in an effective and timely manner.
From this point of view, understanding the principles of marketing and applying them correctly helps companies achieve their success in competing markets, and all of this depends on the principles of marketing.
Marketing principles are the foundations and basic concepts on which the marketer relies in his work.
And many marketers are looking for the most important principles of marketing, and for this we will explain to you today in this article everything related to marketing principles in full, so follow us:
?What is marketing
Marketing: is the act of creating and marketing products and services to potential customers in a way that allows the company to achieve its strategic goals.
This process includes several stages that begin with studying the market, competitors, and customers, identifying customer needs, designing appropriate products and services, all the way to setting prices, distributing and promoting products.
Marketing aims to attract customers, meet their needs and preferences, and increase sales of products and services. It also helps build the brand, improve its reputation, and increase its reputation in the market.
Successful marketing strategies are the basis for achieving success and continuity in competitive markets.
What are the principles of marketing?
Marketing principles: They are the basic principles that marketers use to achieve the marketing goals of companies, products, services, etc., and these principles are represented by many foundations.
It aims to improve customer experience and increase their satisfaction and loyalty to the brand, and thus results in achieving commercial goals and increasing revenues and profits.
What is the marketing mix
It's all the tools that marketers use to build a great framework and foundation for their sales strategies.
What is marketing management
It is market analysis and implementation of marketing strategies and promotion of products or services. Marketing management also includes activities that include market study, competition analysis, development of marketing strategies, implementation of advertising campaigns, evaluation and development of results.
What are the types of marketing?
There are many types of marketing, and the types of marketing depend on the product or service, the type of market, and the target customers. The main types of marketing include the following:
1- Social Marketing:
It aims to achieve social benefit and positive change in society, and is usually related to social issues such as health, environment and education.
2- Digital Marketing:
It uses digital and electronic means such as online advertisements, email and social networking sites to promote products and services.
3- International Marketing:
International marketing aims to market products and services in international markets, and requires knowledge of different cultures and dealing with different laws, regulations, and markets.
4- Sports Marketing:
It is used to market sports-related products such as sportswear, sports shoes, and sports equipment, and includes sponsorship of sporting events, teams, and players.
5- Service Marketing:
It is characterized by marketing services provided to customers such as health, banking, insurance and educational services.
6- Personal Marketing:
It is used to market products and services through personal relationships and individual communication with customers.
7- Network Marketing:
It is characterized by the marketing of products and services through social networks, institutional relations, and cooperation between companies and partners.
What is the difference between marketing principles and marketing management?
Marketing principles differ from marketing management in terms of the extent and general level of concepts and meanings given to each of the two words:
Principles of Marketing:
It indicates the basic concepts and principles that must be considered when implementing a marketing strategy.
Refers to the complete managerial process that includes planning, implementation, monitoring, analysis and evaluation of marketing activities.
The difference between marketing principles and marketing management can be summarized as follows:
Marketing principles are the theoretical basis on which marketers rely when developing marketing plans and strategies, while marketing management includes applying these concepts and foundations in actual work and dealing with customers, competitors and other interested parties.
Principles of marketing relate to general concepts related to marketing and relationships between companies, customers and the market, while marketing management deals with the practical details of implementing successful marketing strategies, managing customers, and overseeing marketing operations and activities.
Marketing principles are based on basic concepts and theories related to the market, customers and marketing, while marketing management includes practical planning, implementation, monitoring, analysis and evaluation of marketing activities and supervision of their application.
Finally, it can be said that marketing principles form the theoretical and philosophical basis of the marketing process, while marketing management is an application of those principles and philosophies in actual work.
Marketing principles can be considered as the tools that managers and marketers need to develop successful marketing strategies, while marketing management is the practical practice of those tools and principles in a specific market.
Despite the difference between them, marketing principles cannot be completely separated from marketing management, as a good understanding of marketing principles helps in applying marketing management better and more effectively.
Thus, understanding the basic principles of marketing is the first step to achieving success in marketing management and applying effective marketing strategies.
The importance of marketing principles
The importance of marketing principles appears in the way they are applied in identifying and understanding customer needs and achieving success in marketing products and services.
Among the important principles of marketing are the following:
1- Determine customer needs
Understanding the needs of customers is one of the most important principles of marketing, through which it is possible to determine the products and services that customers need and how to meet them.
2- Achieving success in marketing products
Correct application of marketing principles is fundamental to achieving success in marketing products and services, as it allows companies to understand their markets and determine the best strategies to market their products effectively.
3- Improving the relationship with clients
Applying marketing principles well helps improve the relationship between the company and customers, as customers' needs are met and they are provided with a distinctive and satisfactory marketing experience.
4- Increase sales and revenues
The application of correct marketing principles helps to increase sales and revenues, as the products and services that customers need are identified and provided to them well and effectively.
In general, an understanding of marketing principles is essential to achieving success in the business world, through which one can understand markets and customers and develop effective marketing strategies.
Fundamentals of marketing principles:
There are many basics on which the principles of marketing are based, and these basics include the following:
Marketing principles begin with the product you sell.
This includes all the features of your product, the benefits it offers customers, and why they want to buy from you.
When you market your product, you need to remember why customers want or need it and how to tell them they want or need it.
For this basis, there are some factors that need to be taken into consideration:
- target market
- your product range
- the quality of your product
- Product features
- The benefits your product brings to customers
- Product size and design
- Any other extras such as product warranty
The second basis that you need to know is the price of your product.
It is necessary to constantly monitor the price so that it accurately reflects the current market.
You may need to lower the price of your product or service sometimes, and at other times, you can raise the price.
There are different approaches you can take to pricing, four of which are the most effective:
Encourage buyers to buy your product by offering it at a lower price while making sure they know the quality remains the same.
B- Individual pricing:
Offer your product at just below your average price to make price-sensitive buyers think they're getting it at a "better" price.
C- Simultaneous pricing:
Use the price of your product to manage demand for it by making the most of the customer's price sensitivity.
W- Penetration Pricing:
Introducing a new product or service at a lower price to test the market and stimulate widespread use.
3. The place
This principle refers to where you want to sell a product and how to display and sell your product.
Your customers should never be confused about how to get their hands on your product.
You must know your target audience to choose the right place to sell your product - it will get the most attention from the right customers.
There is a wrong place and a right place for everything, including your product. Remember these questions when you want to locate your product:
- Where will your customers look for your product?
- Where does your target market spend most of their time?
- How to present your product in the most convenient way
The fourth point that makes up the principles of marketing refers to your promotion efforts.
This includes all of your methods of informing customers about your product and how you are trying to encourage them to buy it.
Your product can be marketed in many ways.
Keep your target market in mind when selecting the best approach from the following:
- direct sale
- Sales presentations
- Advertising campaigns in partnership with celebrities or public figures
- Traditional and social media ads
5. Polytheistic persons
From the perspective of the marketing mix and marketing principles, the concept of people refers to anyone who is involved in your business.
It includes your employees, salespeople, market researchers, customer service team, and even yourself in this category.
To be successful in marketing, you need to have the right people on your side and behind the scenes.
Special work team must be trained to deal with customers properly
You must ensure that they are trained in the following skills:
1- Technical skills
Your team must know your product inside and out completely and in detail.
Your team should be able to answer any questions customers may have about how it works, what are its benefits, etc.
2- Personal skills
Receptionists and front-end staff must be excellent at dealing with customers and be well prepared for any social situation.
Everything that goes into introducing your product to your customers must be effective and appropriate.
If you have a good presentation method, you will consistently provide your customers with the same level of service.
Important Submission Considerations:
- The submission process must be well controlled for a consistent and consistent customer experience
- The application process should be specific and well-articulated
- Service delivery processes must be streamlined
7. The hypocritical appearance
The latest strategies that form marketing principles refer to encapsulating the visual part of your product and company with a visual perspective that befits it and enhances customer confidence.
It's everything your customers see when they interact with your brand.
You should always look at it with a critical eye to ensure it accurately represents your brand.
Here are some of the packaging/appearance elements or physical evidence to focus on:
- The overall design and theme of your brand
- your website
- Enhancing visibility on social media sites
- Design your physical store
- The banners and panels you use
- Writings and similar advertising designs
Principles of Marketing
Marketing principles include a set of concepts and foundations that aim to achieve the company's objectives in marketing its products and services effectively and in a correct manner, and include the following:
1- Determine the target market
Determining the target market is one of the most important principles of marketing, as the appropriate audience for the company's products is identified, who needs it and feels the desire to buy it, and a category of consumers or potential customers to which marketing efforts, advertisements and marketing offers are directed.
This helps the company to better identify the needs and desires of this category of consumers and meet those needs.
The target market is usually determined based on the following factors:
1- Product Characteristics:
The target market is determined based on the characteristics of the product and its compatibility with the needs and desires of potential customers.
2- Customer Characteristics:
The target market is determined based on the characteristics and behaviors of potential customers, such as age, gender, income, social standing, habits and culture.
3- The company's competitors:
The target market is determined based on the company's direct and indirect competitors, and its ability to compete with them.
The target market is determined based on the geographical area in which the company operates, and its ability to reach customers in that area.
After defining the target market, the marketing strategy is designed in a way that meets the needs and desires of potential customers in that market, and appropriate channels for marketing, advertisements, and promotions are selected to effectively reach this category of consumers.
2- Understanding the needs, desires and requests of customers
The company must listen and recognize the needs, requests and desires of potential customers that are constantly changing, and better meet those needs to build marketing strategies that work successfully to achieve customer satisfaction and increase sales and profits.
You must know everything about the wants and needs of your customers and what the market looks like from the perspective of your company and products.
For this purpose, in-depth customer data and marketing research is essential.
What are the needs and requests?
Basic and essential requirements that must be met.
Desires go beyond a basic need and are additional features and others.
It is when customers want certain products that they feel they want or need and they are willing to get them at any price
Customer needs, requests and desires are usually understood based on the following factors:
1- Quantitative and qualitative data:
Customer needs are understood based on available quantitative and qualitative data, such as statistics, reports, and studies conducted by the company or research conducted by companies specialized in market analysis.
2- Purchasing behavior analysis:
Customer needs are understood based on an analysis of customers' purchasing behavior, and their satisfaction with the products and services provided by the company, through surveys and studies conducted by the company.
3- Listening to customers:
Customer needs are understood based on listening to them and communicating with them, by providing good services and good dealings with them, and using various channels to communicate with them, such as e-mail and social networking sites.
4- Responding to customer requirements:
Customer needs are understood based on responding to their requirements, and meeting their requirements in the best possible way, by providing good services, high quality, on-time delivery at competitive prices, responding to their inquiries, observations and complaints, and working to improve services and products based on those observations.
By knowing the needs, requests and desires of customers, companies can determine the target market and direct marketing and promotion strategies better to meet those needs, requests and desires, and increase the success rate in obtaining new customers and maintaining existing customers.
This is achieved by providing more value to customers through improving quality, service, innovation and uniqueness in offering, as well as responding to their changing expectations and requirements over time.
3- Determine the advertising message
The advertising message is one of the most important principles of marketing, and defining the advertising message is crucial in any advertising campaign, as the message must be very clear and specific and express the benefits of the offered product or service clearly and specifically.
It should be related to the main objective of the advertising campaign and understanding the target audience and its needs, desires and interests.
The message should be short, direct, clear, inspiring immediate action, and motivating customers to buy because the audience has limited time to pay attention to ads.
They must be able to effectively attract attention and interest, speak the language of the target audience, and demonstrate the benefits of the product or service in a compelling and inspiring way. When defining the advertising message, the advantages of the product or service must be taken into account, what distinguishes it from competitors, and how to achieve the desires and needs of the target customers.
And by defining the advertising message well and specifically, companies can attract the right customers and enhance the demand for the product or service, and thus achieve the required goals of the advertising campaign.
4- Focus on added value:
The company must focus on providing added value to customers It is a concept in the field of marketing that aims to add additional value to the product or service offered to customers.
Added value is anything that is added to a product or service and increases its value in the eyes of customers, whether in the form of an additional service, by offering free services, special offers, product improvements, customer service, or anything that helps improve the customer experience. And makes the company's products distinctive and attractive.
The focus is on the added value in the field of marketing by providing the unique advantages that customers can get from the product or service and that they expect in accordance with their needs and desires.
This is key to increasing sales and building good customer relationships.
This can be achieved by working to improve the quality of the product or service, providing excellent customer service, and providing additional options, free or at reduced prices, to increase the value of the product or service for customers.
The principle of focusing on added value is an essential part of successful marketing strategies, as it helps to improve customer experience, enhance brand loyalty, and increase profit and sales.
5- Competitor analysis
Competitor analysis is the analysis and study of competitors in the market for products or services that are offered.
This principle includes assessing the advantages and disadvantages of competitors, comprehensively analyzing their strategies, and evaluating their successes and failures.
Studying competitors is a key factor in developing an effective marketing strategy.
Where competitor analysis helps to understand the market, identify opportunities and challenges facing the product or service, and identify the main differences in performance between competitors' products and the company's product.
Competitor analysis tasks include several things, including:
The company's competitors are identified and their advantages and disadvantages are identified and how the company outperforms them.
Competitors' products are analyzed and their strengths and weaknesses are identified.
Competitors' prices are studied and compared with the prices offered by the company.
Marketing Strategies Analysis:
The marketing strategies used by competitors are analyzed, their strengths and weaknesses are identified, and appropriate ways to develop the company's marketing strategies are determined.
The quality of products and services offered by competitors is analyzed and the main differences in quality between products are identified.
Competitor analysis provides opportunities to identify and improve the company's product advantages to meet the needs, wants and requirements of customers.
This analysis also helps to determine the markets that the company can enter and identify the challenges that the company may face when entering these markets.
Several tools and techniques can be used to analyze competitors, including:
A- SWOT analysis:
This analysis is used to identify the strengths, weaknesses, opportunities and threats faced by competitors and the company.
B- PESTEL ANALYSIS:
This analysis is used to identify the political, economic, social, technological, environmental, and legal challenges facing competitors and the company.
C- Customer Analysis:
This analysis is used to understand customer preferences, evaluate the products offered by competitors, and identify the main differences in the provision of services and products between competitors and the company.
D- Market Analysis:
This analysis is used to determine the size of the market, the company's competitors in the market, and to identify the competitors' advantages and weaknesses.
C- Monitor competitors:
Competitors' activities are monitored, their strategies are followed up, their successes evaluated, and weaknesses in their performance identified and learned from.
In short, the principle of competitor analysis aims to analyze and evaluate competitors in the market and identify key differences
6- Develop pricing strategies:
It is the process of determining the price of the product or service provided by the company in a way that is in line with the needs, expectations and value that customers want to obtain.
Developing pricing strategies has many aspects to consider, including:
1- Determine the costs:
The company must determine the costs involved in producing the product or providing the service and determine the profits to be made.
2- Determine the value:
The company must determine the value that the product or service provides to the customer, which can include competitive advantages, quality, reliability and unique service.
3- Determine the appropriate prices:
The company must set the price of the product or service in a manner commensurate with the value that the customer obtains, and balance between the required profitability and price competitiveness with competitors in the market.
4- Monitor prices:
The company must monitor competitors' prices and determine whether their pricing is commensurate with the value of the product or service being offered, and work to set a price that makes the product or service attractive to customers without prejudice to the company's profitability.
5- Develop reduction strategies:
A company can develop price reduction strategies such as time, quantity or bundle discounts, to increase sales and retain customers.
6- Determine pricing policies:
The company must determine the appropriate pricing policies that are commensurate with the company's strategy, such as setting prices based on added value, variable prices according to demand, or unified prices for similar products.
7- Analyzing external factors:
The company must also consider external factors that may affect the appropriate price of a product or service, such as economic and business conditions, changes in the currency rate, and costs of raw materials.
8- Evaluation of impacts:
The company should evaluate the impact of pricing on sales, profits, market share and competitiveness, and adjust the strategy as necessary.
Determining pricing strategies requires careful analysis of the market for the product or service, constant monitoring of competitors, and a good understanding of customer needs and expectations.
Tools such as consumer research, financial analysis, and commercial performance reviews can be used to determine the appropriate pricing strategy.
7- Improving the relationship with customers:
The principle of improving the relationship with customers is the main idea on which modern marketing is based, and it aims to build a solid relationship between the company and its customers by providing high quality services and an excellent buying experience.
This relationship is even more important today, as customers look forward to a convenient, seamless and high value-added buying experience.
The principle of improving the relationship with customers includes a number of approaches, techniques and procedures aimed at strengthening the relationship with customers and improving their purchasing experience, the most prominent of which are:
A- Understanding customers:
Improving the relationship with customers requires an accurate understanding of the needs and desires of customers, through continuous interaction with them and collecting observations, comments and complaints.
B- Providing high quality service:
This step includes providing high quality products and services, dealing with customers in a professional and friendly manner, and dealing with customer problems quickly and efficiently.
C- Improving communication:
This approach includes the use of modern means of communication such as email, text messages and social media to exchange information and communicate continuously with customers.
D- Providing added value:
This step depends on offering additional benefits to customers, such as promotions, discounts, gifts, and free tips and advice.
C- Listening to customers and meeting their needs:
The company shall meet the needs and requirements of customers, deal with customer complaints effectively and provide appropriate solutions to meet their needs.
H- Improving customer experience:
This approach requires optimizing all aspects of the customer experience, from the purchase process to follow-up service and technical support.
In general, it can be said that the principle of improving the relationship with customers is an important strategy that companies must follow to ensure their success and continuity of work, as it helps to improve the company's social responsibility and improve the relationship with consumers, which leads to increased revenues and improvement of the company's public reputation.
8- Use of modern technologies:
The company must use modern technologies in marketing such as digital marketing, advertising network marketing and social media marketing, in order to improve the effectiveness of marketing campaigns.
The principle of using modern technologies in marketing is usually used to improve user experience and achieve better results in marketing.
New technologies can be used in marketing in many ways, including:
A- Digital Marketing:
Digital marketing uses modern technologies such as online advertising, email marketing, social media marketing, and content marketing.
These techniques can be used to reach a larger audience and improve user experience.
B- Data analysis:
Data analysis uses modern technologies such as artificial intelligence and machine learning to analyze data and identify user behavior and interests.
This information may be used to tailor marketing messages and advertisements to suit users' needs and improve their experience.
C- Live Broadcasting and Virtual Reality:
Modern technologies such as live streaming and virtual reality can be used to capture the attention of users and improve their experience.
These methods can be used to display products and services in an interactive and attractive way.
In general, the use of modern technologies in marketing aims to improve user experience and increase the effectiveness of marketing campaigns, thus increasing sales and ultimately achieving the company's goals.
9- Thinking Creatively:
The company must think creatively and outside the box and come up with new and innovative solutions to achieve the marketing objectives.
This principle includes many methods and ideas that can be used in marketing operations, including:
A- Creative Analysis:
Creative analysis involves using techniques and methods such as idea generation, qualitative analysis, and quantitative analysis to generate innovative solutions to marketing problems.
B- Experience and innovation:
Experience and innovation can be used to develop new products or improve existing ones and make them more attractive to customers, as well as develop new and innovative marketing campaigns.
C- Cooperation and Partnerships:
Collaboration and partnerships with third parties can be used to achieve common marketing goals and develop new solutions.
D- Social innovation:
Social innovation can be used to achieve marketing and social goals such as improving social and environmental life, through the development of products and services that align with these goals.
In general, the marketing principle of thinking creatively aims to achieve marketing objectives in innovative and new ways, improve customer experience and enhance the value of the product or service offered.
10- Continuity and development:
The principle of continuity and continuous development is one of the main marketing principles, which aims to continuously develop and improve marketing strategies to maintain the continuity of marketing operations and improve their performance. This principle includes several aspects, including:
This aspect depends on the introduction of innovation in marketing strategies, through the development and improvement of offered products or services and the introduction of new ideas and technologies in marketing operations.
B- Continuous improvement:
This aspect includes focusing on the continuous improvement of marketing strategies and updating them periodically, by reviewing results and performance, analyzing data and changes in the market, and adjusting strategies accordingly.
This aspect requires paying attention to continuously meeting customer needs and improving customer experience, through developing and improving products or services based on customer feedback and requirements.
This aspect requires paying attention to market requirements and the challenges faced by competitors, and updating strategies accordingly.
In general, the principle of continuity and continuous development is one of the basic foundations for growth and continuity in the world of marketing, as it helps to improve performance, meet customer needs, and update strategies to keep pace with changes in the market and improve competition.
What is the goal of marketing
Marketing has many goals and purposes, and these goals are of great importance. Marketing goals are as follows:
1- Meeting customer needs:
Marketing aims to understand the needs and desires of customers and meet them by developing and marketing products and services that meet their needs and exceed their expectations by analyzing and collecting information about customers and the target market.
2- Increase sales:
Marketing aims to increase sales and profits for the company offering the products or services.
This is done by improving brand management, providing unique value to customers and customers, attracting new customers, retaining existing customers, and increasing market share.
3- Improving customer experience:
Marketing aims to improve customer experience and satisfaction by providing high-quality products and services, excellent after-sales services, improving customer service, online shopping experience, and customized applications.
4- Achieving the strategic objectives:
Marketing helps achieve the strategic objectives of the company or organization, by identifying new opportunities in the market, analyzing the challenges that can be faced, and developing appropriate marketing strategies to achieve the set goals.
5- Brand promotion:
Marketing helps to enhance the brand and make it more popular and responsive to customers, by designing appropriate marketing and advertising strategies to enhance the brand, attract customers and improve awareness of it.
6- Market study:
Marketing helps to study and analyze the market and identify the needs of clients and customers and the current and future trends in the market, through the use of market research tools and strategic analysis.
7- Increasing the market share:
Marketing aims to increase the company's market share and improve its competitive position, by identifying new markets, targeting more popular markets, and developing products and services to meet the needs of these markets.
8- Improving production and distribution:
Marketing helps improve production and distribution processes by identifying the most popular products, sales forecasts, and strategic positioning for distribution.
9- Improving public relations:
Marketing helps improve the company's public relations, by designing appropriate public relations strategies and implementing them effectively, and working to build a positive image of the company in the market and society.
The nature of marketing
The nature of marketing: It is identifying the needs, desires, and requirements of customers and customers, and designing and marketing products and services that meet those needs and requirements better than competitors.
To achieve these goals, marketers analyze and learn about the market and consumers and identify their needs, wants and expectations.
In order to achieve success in marketing, marketers must monitor and evaluate performance and update their strategies continuously, in order to meet the changing needs of customers and the requirements of the renewable market, and to ensure the achievement of the company's goals and maintain its position in the market and society.
In addition, technology and various innovations in marketing are employed to achieve the best results.
Is marketing important?
Yes, marketing is an important and essential factor for the success of companies, products and services. It is the main way to deliver products and services to more customers.
Why is marketing so important?
Marketing is an essential and very important factor in the success of companies and is considered of great importance for several reasons, the most important of which are as follows:
- Marketing campaigns may be the first time that the customer is introduced to the product or service and interacts with it.
- Providing plenty of opportunities for the company to educate customers and potential buyers, promote products and services to them, and urge and encourage them to buy them.
- Clearly forming the brand image that the company wants to communicate to customers.
Marketing principles include the main foundations that companies must follow to ensure the success of marketing strategies and the achievement of business goals.
These principles include defining the target market, meeting customer needs and improving their experience, product management, promotion and pricing, data analysis, follow-up and continuous improvement.
Moreover, companies must continue to improve their performance and develop their strategies based on market changes and improve customer experience and increase their satisfaction.
Companies should also invest in digital marketing and use modern technologies to improve their strategies and analyze data.
In short, if marketing principles are followed properly, companies can achieve lasting success and continuity in business and improve their position in the market.